“Understanding where we are is crucial to knowing what we need to do,” says Hillison. He highlights the importance of metrics, customer segmentation, and the transition from inefficient growth to sustainable, repeatable success.
Unified Revenue Teams and Data-Driven Marketing
Hillison emphasizes that a modern GTM strategy requires a unified revenue team, including product, sales, marketing, customer success, enablement, and revenue operations to avoid inefficiencies caused by siloed departments. Understanding the target audience and leveraging data is crucial for aligning these teams and driving marketing strategies that deliver results.
Hillison also addresses the need to view marketing as a key revenue driver, not just a cost center. He underscores the importance of brand marketing, storytelling, and data proficiency in shaping customer perceptions and driving success, explaining that GTM is a deliberate and strategic effort to reach and create value for target consumers.
Elevating Marketing to a Strategic Role
Effective marketing requires meeting customers where they consume information. Hillison’s insights underscore the necessity of a strategic, data-driven go-to-market approach and the elevation of marketing to a vital revenue driver, reinforcing how understanding and engaging with the target audience can transform business growth and success.
Links:
Disrupting Nuclear Shifts in Go-To-Market Strategies with Tim Hillison of Entry Point 1 https://omny.fm/shows/disruption-interruption/disrupting-nuclear-shifts-in-gotomarket-strategies
LinkedIn: https://www.linkedin.com/in/timhillison/
Company Website: https://www.entrypoint1.com/
Company LinkedIn: https://www.linkedin.com/company/entrypoint1/
Free GTM Assessment: https://www.entrypoint1.com/gtmassessment
Disruption Interruption is the podcast where you will hear from today’s biggest Industry Disruptors. Learn what motivated them to bring about innovation and how they overcame opposition to adoption.
Disruption Interruption can be listened to in Apple’s App Store and Spotify.
About Disruption InterruptionTM
Disruption is happening on an unprecedented scale, impacting all manner of industries— MedTech, Finance, IT, eCommerce, shipping, logistics, and more—and COVID has moved their timelines up a full decade or more. But WHO are these disruptors and when did they say, “THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo “KJ” Helms, veteran communications disruptor. KJ interviews badasses who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits—and not-so-common—that are changing our economic markets… and lives. Visit the world’s key pioneers that persist to success, despite arrows in their backs at http://www.disruption-interruption.com.
About Tim Hillison
Tim Hillison is the Founder and CMO of Entry Point 1, a growth advisory consultancy specializing in B2B SaaS and technology startups and scaleups. With 25 years of global marketing experience, Tim has led marketing initiatives for some of the world’s most renowned brands, including Visa, Microsoft, and PayPal. His expertise extends across Fortune 500 enterprises and fast-moving venture-funded technology startups, from Series A to E. Tim has successfully launched over $1 billion in products and campaigns and has spearheaded global go-to-market strategies in regions including the US, EMEA, and APAC for PwC and Cognizant. In addition to his role at Entry Point 1, he serves as a Fractional CMO and GTM Advisor, offering strategic guidance to B2B startups and scaleups.
About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.
References
Aslam, Salman. “160+ Digital Marketing Statistics of 2024: Trend, Data, and Fun Facts.” Omnicore Agency, 12 Jan. 2024, omnicoreagency.com/digital-marketing-statistics/.
Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4619
jotopr.com
Media Contact
Karla Jo Helms, JOTO PR™, 727-777-4629, [email protected], jotopr.com
SOURCE Disruption Interruption
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