Wisconsin Digital News

WisconsinDigitalNews,com3 days ago

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Snapchat Faces Growth Challenges Ahead of AR Specs Launch

Snapchat has published its latest performance update, with the app, unsurprisingly, seeing a decline in daily active users, though it still posted a steady rise in revenue for Q4 2025. And with Snap about to hit a critical stretch for the future of the business, with the launch of its AR Specs, the numbers here are important for the company’s overall foundation moving forward. First off, on active users. Snapchat lost 3 million daily active…

WisconsinDigitalNews,com6 days ago

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OpenAI Asks ChatGPT Advertisers for $20k in Committments

Well, this is something. According to reports, OpenAI is informing advertisers who are interested in placing their promotions within ChatGPT responses that they’ll be required to commit at least $200k in spending up front to even be considered for the initial live launch. Which is ambitious to say the least. OpenAI announced an upcoming beta trial of ads in ChatGPT responses last month, while it also published examples of the types of promotions that it…

WisconsinDigitalNews,com1 week ago

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X Announces Partnership with WBD for Winter Olympics

X has announced a new partnership with Warner Brothers Discovery (WBD) for coverage of the upcoming Winter Olympics, with the deal enabling X to share exclusive Winter Olympics content with audiences in Europe and the U.K. That’ll also provide more opportunities for marketing tie-ins and promotions, as X looks to capitalize on the popularity of sports in the app. As explained by WBD: “The collaboration fuses X’s unrivaled real-time sports conversations with Eurosport (Europe) and…