Wisconsin Digital News

WisconsinDigitalNews,com1 day ago

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Google Abandons the Last Elements of its Cookie Phase-Out Plan

In what may amount to the biggest head fake in digital advertising history, Google has now announced that it won’t be making any changes to cookie tracking in Chrome after all, abandoning the final elements of its years-long “Privacy Sandbox” transparency and privacy push. Well, Privacy Sandbox as a project will continue, but it will only be a project, not a requirement. Which, for the most part, will make it a largely irrelevant option for…

WisconsinDigitalNews,com4 days ago

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Zuckerberg Admits That Time Spent on Facebook and Instagram Has Declined

As you’re no doubt aware, Meta is defending itself against an FTC antitrust case at the moment, which has seen Meta CEO Mark Zuckerberg face several days of questioning in a federal court, in regards to the company’s acquisitions of Instagram and WhatsApp and is motivations in buying up potentially competing apps. And most of what’s been shared is information we already knew: Meta purchased Instagram because it saw opportunity to expand the app; Meta…

WisconsinDigitalNews,com1 week ago

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Meta Shares Tips on How to Maximize Click-to-Message Ads

Meta’s click to messaging ads have seen significant growth of late, with the promotions helping brands tap into the familiarity and intimacy of DMs, and sparking immediate connection. Indeed, Meta has reported that click-to-message ads, in all formats (for Messenger, IG Direct, and WhatsApp) have been gaining popularity, which could make them a viable consideration for your strategy. And if you are considering Meta’s click-to-message promotions, Meta has shared some new tips on how to…