Looking for fresh blog post ideas? I’ve got you covered.
I’ve been blogging for over a decade now. In that time, I’ve had to come up with hundreds of ideas for blog posts—so I’ve gotten pretty good at it.
In this post, I’ll be sharing 61 of the best blog post ideas that are proven to drive traffic. I’ve personally used many of these blogging ideas on Blogging Wizard and in my other projects to earn hundreds of thousands of visitors, so I know they work.
And don’t worry, unlike most of the other posts you’ll find on this topic on the internet, all of the ideas in this article can be adapted to work for any niche and audience.
1. The ‘beginner’s guide’ post
Write a blog post that teaches beginners everything they need to know about a particular topic that’s relevant to your niche.
For example, if your blog is all about dogs, you could write a ‘beginner’s guide to puppy training’. If you blog about marketing, you could write a ‘beginner’s guide to SEO’. You get the idea.
‘Beginner’s guide’ blog posts are particularly good for driving organic search traffic to your blog as you’ll be targeting the kind of keywords that people often search for.
Tip: Instead of using ‘beginner’s guide’ in your blog post title, you could also try keyword variations like ‘an introduction to [topic]’ or ‘[topic] for beginners’. Also, see our beginner’s guide to headline writing to learn how to write blog post titles that get clicks.
2. The ‘definitive guide’ post
Definitive guides are like beginner’s guides, but they go beyond the basics and cover the topic in more depth. And again, they’re great for driving organic search traffic as they tend to rank well.
Definitive guides tend to be longer than the average blog post, often reaching 5k words or more.
So, they’re a lot of work to write. But if you can outdo your competitors and rank, it can bring in a lot of visitors.
You could also call these “ultimate guides” or “complete guides” but I personally prefer the term “definitive” because the other terms are often overused and set expectations too high. Particularly the word “ultimate”.
3. The statistics roundup
Statistics roundups are one of the best types of blog posts for link acquisition.
The idea is to curate a bunch of up-to-date, useful statistics about a topic relevant to your niche, and share them in a blog post.
That way, when journalists, bloggers, and reporters search for statistics about that topic to use in their articles, they might find your post.
And if they cite one of your stats, they’ll probably include a link to the source (your post), providing you with a powerful backlink that will help to improve your site’s ranking power in the future and drive referral traffic.
Trust me, this strategy works super well. I’ve written dozens of statistics roundup posts for Blogging Wizard, and they’ve earned a ton of backlinks.
Tip: Check out our roundup blogging statistics for an example of what this type of post might look like.
4. The ‘what is’ post
Write a post explaining the meaning of something related to your niche.
For example, if you blog about health and fitness, you might write a post answering the question ‘What is intermittent fasting?’. If you blog about gaming, you might write a post on ‘What is smurfing?’ or ‘What are MMORPGs?’.
You get the idea. This is another type of blog post that’s great for driving organic traffic as you’ll be targeting common search queries. They’re also good for building topical authority.
5. The ‘how to’ guide
Write a blog post teaching your readers how to do something.
That could be anything, from ‘how to tie a fishing knot’ to ‘how to build a 3D model’. It just has to be relevant to your niche and something you think your audience might search for or want to know.
Just keep in mind that there are many how-to guides on the internet for almost every topic, so competition in the search results is fierce for most ‘how to’ searches. Try to think outside the box and look for a less competitive keyword with little to no existing tutorials.
6. Share a list of ideas
Compile a list of ideas and share them in a blog post—just like the one you’re reading right now!
Obviously, this post is a list of new blog post ideas, but you can adapt the same format for any niche.
For example, if you blog about interior design, you could share ‘10 dining room lighting ideas’. If you blog about creative writing, you could share ‘20 ideas for your next horror novel’.
Do some keyword research to find out what kind of ideas/inspiration your target audience might search for, and create a post on that topic.
These keyword research tools will help.
7. Share a list of examples
Instead of a list of ideas, create a listicle-style blog post featuring examples of something instead.
Again, this format can be adapted for any niche. If you blog about photography, you could share ‘10 photography portfolio examples’ If you blog about graphic design or business, you could share ‘10 brand logo examples’.
Not only can these types of blog posts drive lots of organic search traffic but they can also serve as link magnets to help you acquire tons of backlinks.
8. Share a list of methods/strategies/techniques
This is another idea for a listicle-style blog post. List and explain different methods, strategies, or techniques for something related to your niche.
For example, if you blog about marketing, you could write a blog post about ‘keyword research methods’ or ‘link building strategies’. These types of posts help to drive traffic and generate engagement.
9. Share a list of expert tips
Everyone’s an expert in something. So, create a post in which you share your expert tips about whatever topic you know most about with your audience.
That might be a list of tips on how to stay productive when you’re working from home, or tips for learning a particular language. Anything goes, as long as you think your target audience will be interested.
The great thing about this type of blog post is that each expert will be invested in the success of your content. The better it performs, the more eyeballs they get. This will make them more likely to share the post with their own audience.
These types of posts do take more effort than the average blog post, but it’s worth it.
10. Share a list of facts
Curate a list of fun facts about a particular topic and turn them into a blog post.
That might be facts about the place you live (e.g. ‘10 fun facts about London’), a movie/series you’ve watched (e.g. ‘10 surprising facts about Marvel movies’), or literally anything else you can think of.
Like statistics roundups, facts roundups can be good for link acquisition as, when other publications feature facts they found on your blog post in their own articles, they’ll often cite and link back to your page as the source.
11. Curate a list of resources
Put together a list of useful resources for your audience and share them in a blog post.
For example, that might be a curated list of other blog posts in your niche you think they’ll enjoy, a list of niche-relevant books to read, or a list of tools/apps/files to download, etc.
I even see some creators selling resource lists. Well, only for very exhaustive lists. So, you could take a “content upgrade” approach and publish a basic list of resources. Then offer up an exhaustive version either in exchange for joining your email list, or as a low priced product. If you go for the latter, you’ll need to plan other products at higher price points to make the most of it.
12. Create a checklist
Checklists outline all the things readers need to do to accomplish a particular goal.
They make great blog posts as readers can keep referring back to them, providing you with repeat visitors and boosting your traffic.
For example, if you blog about travel, you could write ‘the ultimate backpacking checklist’. If you blog about outdoors/survival, you could write ‘the definitive wild camping checklist’. If you blog about marketing, you could write an ‘on-page SEO checklist’.
You should be able to find a way to make the format work for your niche.
13. Share a list of best practices
Write a blog post outlining all the best practices that your readers should follow when doing something.
For example, ‘best practices for charging an iPhone’, ‘best practices for writing email subject lines’, or ‘interview best practices’.
This could take the format of a listicle-style post, in which each best practice is a sub-heading, and you elaborate underneath each sub-heading with further instructions.
14. Answer a question
Millions of people ask questions on the internet every day. So naturally, writing a blog post that answers a common question related to your niche can be a great way to drive traffic. We call these types of posts ‘response posts’.
The title of your response post can be the question itself, e.g. ‘How much should you spend on a wedding gift?’, or ‘Can you build muscle in a calorie deficit?’. And they tend to be a little shorter than other types of posts. Often, 1k to 2k words will be sufficient.
15. Interview the experts
Interview an expert, or a bunch of experts, in your niche and ask them for their thoughts on a relevant topic. Then, create a blog post in which you share some of their quotes.
These types of posts are great for link acquisition and referral traffic as they serve as powerful ego bait. You can let the people you interviewed know you featured them in your post, and ask them to share it with their audience. If they do, it can earn you a new backlink and/or referral traffic. Plus, it helps you to build long-lasting connections with experts in your industry.
Tip: You can use HARO (Help A Reporter Out) to quickly and easily find people to interview for your blog posts. It’s a free online service that connects journalists/bloggers/publishers to subject matter experts.
16. Share a case study
Write a blog post sharing a case study that you think your audience will be interested in.
For example, if you blog about blogging (like us), you could write up a case study showing how one blogger grew his traffic from zero to 100k/month in a year.
If you blog about fitness, you could share the journey of someone who successfully lost 100lbs in 2 years.
You get the idea. If you have a case study of your own to share, start there. If not, you might need to interview someone and ask them to share their story. Again, you can use HARO to find sources for this.
17. Follow up with an update
If you’ve written a case study for your blog in the past, another potential blog post idea would be to create a follow-up post.
Check back in with the original person/brand you interviewed months or years later to see how they’ve fared in the interim, and then share a case study update with your audience.
18. Review a product
Product review posts are best for driving revenue. Choose a popular physical or digital product(s) that your audience might be interested in, try it out, and create a post to share your honest review.
If you recommend the product, and it has an affiliate program, sign up and include your affiliate link in the post. That way, whenever your readers click a link in your post and buy it, you’ll earn a commission on each sale you refer.
19. The ‘best of’ product roundup post
This is another one of the best blog post formats for driving revenue, and one we use a lot at Blogging Wizard.
The idea is to compile a list of the ‘best’ tools, apps, products, etc. in your niche, and write a blog post in which you review and compare all of them. Include an affiliate link for each product you recommend to monetize the post and earn commission on sales you refer.
Optimize your post around keywords your target audience will be searching for. For example, if you blog about pets, you might target keywords like ‘best dog food for labradors’, or ‘best cat litter for odor control’.
Tip: Check out our roundup of the best blogging platforms for an example of what this type of post might look like.
20. The ‘versus’ post
Versus blog posts are posts in which you directly compare two things. This could be two brands, products, ideas, or anything else.
For example, we’ve published posts exploring ‘shared hosting vs managed hosting’ and ‘HTML emails vs plain text’ as these are common queries our target audience searches for. With keyword research, you should be able to find a bunch of ‘vs’ keywords like these that are relevant to your niche.
In your versus post, you might want to explore the similarities and differences between the two and give your verdict on which is best.
21. The ‘alternatives’ post
Write a blog post listing, reviewing, and comparing the best alternatives to a popular product in your niche.
For example, if you blog about tech, you could write up a list of the ‘best Apple Watch alternatives’. If you blog about AI, you could write a list of the ‘best alternatives to ChatGPT’. You get the idea.
As with product reviews and ‘best of’ roundups, these types of posts are great for driving revenue as you can fill them with your affiliate links.
22. The ‘types of’ post
Write a blog post exploring the different types of something relevant to your niche.
For example, if you blog about gaming equipment, you could write a post explaining the different types of keycaps. If you blog about typography, explain the different types of fonts.
These posts are good for driving traffic as keywords including the phrase ‘types of’ often have high search volume.
23. Explain a concept
This is similar to a ‘what is’ post. Write a post to explain the meaning of a tricky concept related to your niche.
For example, if your niche is fitness, you might explore the meaning of the concept of ‘progressive overload’. If you blog about economics, you might explain the concept of ‘supply and demand’.
24. Share a list of quotes
Compile a list of quotes about a particular topic, or from a particular person, and share them in a blog post.
This is great for link acquisition as people will often search for quotes to use in their articles or other projects. And if they find one on your blog that they want to use, they might credit you as the source and link back.
25. The ‘where to’ post
Write a post telling your audience where the best places to do something are. For example ‘where to sell art prints online’ or ‘where to book flights’.
These types of posts are good for driving traffic as ‘where to’ keywords are common search queries. You can also try optimizing your posts around related keywords like ‘the best places to…’ or ‘the best sites to…’.
26. Write an opinion piece
Opinions are like noses—everyone has one, and they’re all different!
So, why not share your thoughts and opinions on a particular topic with your audience?
Opinion pieces are great for driving engagement, especially if they’re on a controversial topic like, say, whether or not you should put pineapple on a pizza. If you strike the right chord your post might even go viral on social media.
Want an example? Check out my post on how the blogging landscape has changed and what it takes to win.
27. Share a personal experience
Did something interesting or exciting happen in your life recently? Share the anecdote in a blog post. This is another good way to drive engagement and garner a closer relationship with your readers.
28. Comment on industry news
There’s always something new going on in the world. So, use your blog to talk about it. Create a post about the latest news in your niche as it’s trending to tap into the hype.
This can be a great way to drive a ton of traffic fast. However, unlike other blog post topics, news stories aren’t usually ‘evergreen’, so expect that spike in traffic to dip over time.
29. Share a success story
Write a post sharing your own personal success story—or someone else’s—with your readers to drive engagement.
For example, if you blog about business and entrepreneurship, you could share the story of how you built your business from scratch. Alternatively, share the stories of other successful startups to motivate your readers.
30. Discuss industry trends
Highlight and discuss emerging trends related to your industry.
For example, if your blog is about online marketing, you could talk about trends like the growing importance of short-form video and voice SEO. Or you could talk about how AI is disrupting the industry.
You could structure these types of posts like a listicle, e.g. ‘the top 5 trends in [your niche] for 2024’.
31. The ‘myth-busting’ post
Write a post in which you discuss, fact-check, and debunk common myths related to your niche.
For example, if you have a dog blog, you could explore whether or not one dog year really does equal seven human years, or whether or not only happy dogs wag their tails.
Again, I’d recommend using a listicle format for this one, e.g. ‘top 10 myths about weight loss’.
32. The ‘FAQ’ post
This one’s fairly straightforward. Write a post in which you answer frequently asked questions about something relevant to your niche or your blog. If you’re a brand with a business blog, you could also write a post with FAQs about your products or services.
33. The ‘day in the life’ post
Create a blog post in which you share what a typical day in your life looks like, from sun-up to sun-down. Let readers look over your shoulder as you go through your daily routine, with diary-style text entries and photos from throughout your day.
This type of post is much more informal and casual than some of the other blog ideas we’ve looked at, and it won’t work for everyone. But it can be a great way to drive engagement and forge a deeper connection with your readers.
34. Share poll or survey results
Run a poll or survey, and then share the results of that poll/survey in a blog post, alongside your analysis.
This is fantastic for link acquisition as you’ll be sharing your own in-house data (rather than someone else’s, as is the case with the ‘statistics roundups’ idea that we looked at earlier).
So if anyone wants to use your poll/survey results in their own articles, they’ll need to credit your blog post as the source, thus bagging you a new backlink.
35. Create a series of posts around a challenge
Set yourself a challenge and create a series of posts to update readers on your progress towards that goal.
For example, you might challenge yourself to grow a YouTube channel from zero to 10k subscribers in a year. Then, release monthly blog posts letting your audience know how you’re getting on.
36. Publish a guest post
Writing posts every day/week can be a lot of work. So, why not give yourself a break and let someone else do the work for you?
Create a page on your blog website letting visitors know you’re open to guest posts and invite them to email you to pitch a submission.
You’d be surprised how often they’ll take you up on this. Lots of people will submit guest posts for a chance to earn a backlink.
So when someone emails you a pitch for a post that you think would be a good fit for your blog, send them your editorial guidelines and invite them to write it, then publish it.
37. Explore a controversial topic
Write a blog post in which you explore a controversial topic. It’s up to you whether you want to come down hard on one side of the debate, or take an objective approach and show both sides.
Nothing gets people talking quite like controversy, so these types of posts can be great for driving engagement and can earn you lots of social shares, likes, and comments.
38. The ‘history of’ post
Write a post explaining the history of something related to your niche. For example, ‘the history of graphic design’ or ‘the history of digital marketing’. These types of posts help you build topical authority and can also drive search traffic.
39. The ‘top mistakes’ post
Publish a blog post in which you list and explain the top mistakes people in your industry commonly make. For example ‘5 bodybuilding mistakes to avoid’ or ‘Top 10 website design mistakes to watch out for’.
This type of post helps to position you as an expert in your field while providing actionable advice that your readers will appreciate. They’re also highly shareable, which can help drive social shares and referral traffic.
40. Create a photo essay
Photo essays are blog posts in which you tell a story visually, using a series of photographs. They’re much less text-heavy than traditional blog posts and can be a great way to mix things up for your readers and boost engagement.
Start by choosing a theme or topic that’s relevant to your blog, then curate a series of images to illustrate it. For example, if you have a travel blog, you could share a photo essay on ‘A rainy day in Tokyo’ to transport your readers to the city. Add descriptive captions to each photo to provide additional context and enrich the post.
41. Cover an event
Blog about an event that you’re attending in real time to provide live coverage. For example, you might be attending a multi-day industry conference, in which case you could share a blog post to recap what happened each day.
42. Share a monthly/yearly recap
Once a month or year, write a blog post that recaps all the key events/highlights that happened during that time.
You might, for example, summarize the major accomplishments, challenges, and milestones you experienced/achieved. You might talk about lessons learned, or reminisce about memorable trips you went on. If you have a business blog, you might share some metrics to highlight growth over the period.
43. The ‘adventures in’ post
An ‘adventures in’ post is one in which you share your experiences and explorations in a given area with your audience.
For example, if you have a travel blog, you might write an ‘Adventures in Canada’ post where you describe your journey across the country.
If you blog about food, you might write an ‘Adventures in Spanish cooking’ post in which you outline your attempts at mastering traditional Spanish recipes and what you learned about Spanish cuisine with your readers.
44. Recreate a ‘broken’ blog post
A great way to acquire links is to use a backlink tool like Ahrefs or Semrush to find a ‘broken’ blog post on another website in your niche that has earned a ton of backlinks but has since been removed/deleted.
Then, use the Wayback Machine to find out what the post used to look like before it got deleted, and then write and publish something similar to your own blog.
You can then reach out to all the sites that have linked to that page to let them know they have a broken link and invite them to link to your similar blog post instead.
45. Share something inspirational
Create a blog post to share something inspirational with your audience.
That might be a story of how you or someone else overcame a difficult challenge in their life. Or it might be a success story from a brand/business/individual that shows the reader what it’s possible to achieve with hard work and dedication. Anything that motivates and inspires the reader will work.
These types of posts have a lot of viral potential and are great for driving engagement.
46. The ‘toolkit’ post
Share a curated list of all the essential tools, apps, and resources that professionals or enthusiasts in your industry need.
For example, if you blog about graphic design, you might write a post titled ‘The ultimate graphic design toolkit’. Or if you blog about marketing, ‘The essential SEO toolkit’.
These types of posts can drive both traffic and revenue, as you can monetize them by using affiliate links for the tools you feature.
47. The ‘lessons learned’ post
Make a post outlining all the lessons you learned from your experiences or projects.
For example ‘5 lessons learned from my first product launch’ or ‘I spent a year growing a YouTube channel – here’s what I learned’.
You might highlight how what you’ve learned will impact your future approaches, and how it’s changed your mindset. Sharing your insights with readers allows them to learn from your journey and fosters a deeper connection.
48. Share an infographic
Infographics make great lead magnets. They’re a neat way to present complex information in a more visually appealing, easy-to-digest format.
You can create an infographic that summarizes tips, best practices, data, or trends related to your niche using Canva. For example, if you have a fitness blog, you might create an infographic on ‘the benefits of a balanced diet’, etc.
Then, publish it on your site as part of a blog post. You can add text below the infographic to discuss the points covered in more detail, and invite your readers to share the infographic to help drive engagement, traffic, and links.
49. The ‘giveaway’ post
Launch a giveaway and create a blog post to promote it.
It’s up to you how you set up your giveaway. You might, for example, set the entry requirement to be ‘sign up for our newsletter’ so that users have to join your blog’s mailing list for a chance to win the prize.
The more people that sign up for your newsletter, the more traffic you’ll get to future blog posts.
Tip: You can use a social media contest tool like SweepWidget to set up your giveaway. Then, just grab a code snippet to embed the widget inside your blog post.
50. Share a digital download
Create a digital file that your readers will appreciate, and then share it through a blog post.
For example, if your blog is about health and fitness, you might create a free workout planner or progress-tracking template and share it as a PDF file. Then, upload it, and share a link to the downloadable file inside a blog post.
51. The ‘analysis’ post
Write up an in-depth analysis of something related to your niche.
For example, if you blog about SEO, you might share your analysis of each new Google algorithm update and how you think it’ll affect your traffic and SEO strategy going forward.
If your blog is about books, you might share your critical analysis of a new bestseller. And if you blog about news/current events, you might share your analysis of the latest election results. You get the idea.
52. The ‘community spotlight’ post
Share a post that highlights members of your blog’s audience and showcases their contributions, stories, or achievements. This helps to foster a stronger sense of community and makes your readers feel valued.
53. The ‘prediction’ post
Make predictions about the future of your industry in a blog post. For example, ‘5 digital marketing trends I expect to see next year’ or ‘How AI will change gaming over the next decade’. These types of posts are highly engaging and can be great at driving social shares.
54. Share user-generated content
Ask your blog readers to submit stories, thoughts, ideas, opinions, photos, or anything else. Then, publish a blog post that highlights the best submissions. This makes your blog feel more inclusive and helps to strengthen your community.
55. The ‘ranked’ post
Rank products, foods, movies, books, or anything else from best to worst (or in any other order) in a blog post.
For example, if you blog about food, you might write a post titled ‘The best Heinz sauces, ranked’. Or if you blog about movies, you might write a post titled ‘The highest-grossing Marvel movies, ranked’.
These types of posts are super engaging and can be great at driving traffic and social shares.
56. Write seasonal content
By seasonal content, I’m talking about timely blog posts that are only relevant at a specific type of year and attract readers who are looking for information/inspiration during that period.
For example, back-to-school advice, summer travel tips, winter fashion recommendations, holiday recipes, etc.
These types of posts are great for driving traffic in the short term. But obviously, they’re not evergreen so expect traffic to dip later in the year.
57. Ask your readers for support
Write a blog post in which you thank your readers for their support, let them know your future goals for the blog, and invite them to support you by donating. This is a great way to earn additional revenue outside of your usual monetization methods.
Tip: You can use Buy Me A Coffee to set up your donation page for free and accept payments.
58. Highlight a charitable cause
Why not use your blog to do some good? Write a post highlighting a charitable cause that means something to you and give them some exposure. You could invite your readers to donate too.
Highlighting a charity in a blog post is a great way to show your brand values and strengthen your reputation. Plus, it could even help you to acquire a new backlink from the charity you promoted.
59. Share a personal achievement
Have you achieved something you’re proud of? Maybe you’ve run a marathon, won an award, or learned a new language. Whatever it may be, why not write a blog post to share the news?
This can help to give a personal, human touch to your blog and build a closer connection with your readers.
60. Celebrate a milestone
Maybe you’ve just reached 100k total visitors, or it might be your blog’s 5th anniversary. Or perhaps you’ve just reached 1,000 newsletter subscribers.
Whatever the milestone may be, write a blog post to celebrate and share the news with your readers.
61. Make an announcement
You can use blog posts to make important announcements that your readers need to know about.
For example, maybe you’re planning to create and sell a line of merchandise. Or maybe you’re planning to change the name or URL of your blog.
Final thoughts
The blog content ideas we’ve looked at in this post are just a jumping-off point, you’ll need to adapt them to fit your niche and audience.
For more blogging ideas, check out these 14 ideas for your next blog post. You can also find some lifestyle blog post ideas in these 8 inspiring examples of lifestyle blogs.
And remember: Figuring out what to post is only half of the battle. There’s a lot more that goes into building a successful blog. For more advice, check out some of our other posts.
You can get started with our beginner’s guide on how to start a blog. Then, check out our expert advice on how to write a blog post. And don’t forget to read our guide on how to promote your blog effectively.
