Ready to learn about the latest web hosting statistics?
Website owners and industry experts alike should keep up with the latest trends, facts and emerging technologies coming from the industry.
In this post, we’ve organized statistics from the web hosting industry in categories related to web hosting technologies and popular web hosts.
Editor’s top picks – web hosting statistics
These are the best web hosting stats from this article:
- The web hosting services industry will reach a market value of $320.62 billion by 2030. (Grand View Research)
- The United States is home to 34.2% of all web servers in the world. (W3Techs)
- In terms of revenue, the shared hosting segment of the web hosting services industry represents 35.2% of the industry. (Grand View Research)
- Amazon Web Services has a 33.6% market share in the web hosting industry. (Statista)
- Power failures cause 52% of all data center outages. (Uptime Institute)
General web hosting statistics
1. The global web hosting market will be valued at $320.62 billion by 2030
According to research conducted by Grand View Research, the global web hosting services market was valued at $88.41 billion in 2023.
It will reach a market value of $320.62 billion by 2030, growing at a compound annual growth rate (CAGR) of 20.2% between now and 2030.
Source: Grand View Research
2. The United States will generate $57.74 billion among the web hosting industry in 2024
According to Statista’s data on the web hosting industry, the U.S. market will generate the highest amount of revenue in 2024, specifically $57.74 billion.
Here are the top five countries in this industry by revenue:
- United States – This country will generate $57.74 billion in revenue in the web hosting industry in 2024
- United Kingdom – $10.5 billion
- Japan – $10.3 billion
- Germany – $8.44 billion
- China – $7.57 billion
Source: Statista
3. Enterprise web hosting made up 91.7% of the web hosting market in 2022
Grand View Research’s data on the web hosting industry revealed enterprise hosting to be a dominant segment within the global web hosting market.
It makes up 91.7% of the market.
Individual-based web hosting makes up the remaining 8.3%.
Source: Grand View Research
4. 34.2% of all web servers are located in the United States
According to W3Techs’ data on the web, of all the websites whose server locations are known to W3Tech, 34.2% are located in the United States alone.
Here are other countries who have the largest market share in the web hosting industry in terms of server location:
- United States – 34.2% of all web servers are located in this country
- Germany – 11.7%
- Japan – 5.6%
- France – 5.3%
- Netherlands – 4.7%
- Russia – 4.0%
- United Kingdom – 3.4%
- India – 2.0%
- Singapore – 2.0%
- Italy – 2.0%
Source: W3Techs1
5. The .com top-level domain is used by 45.2% of all websites
W3Techs’ usage statistics on top-level domains (TLDs) states that a huge majority of websites use .com.
Specifically, 45.2% of all websites in the world use the .com TLD.
All other TLDs have a market share below 5% with most having a market share that’s less than 1%.
.org has the second largest market share at 4.4%:
- .com – 45.2% of all websites use this TLD
- .org – 4.4%
- .ru – 3.2%
- .de – 3.2%
- .net – 2.6%
- .br – 2.6%
- .uk – 2.3%
- .jp – 1.9%
- .it – 1.7%
- .fr – 1.7%
- .pl – 1.5%
- .au – 1.5%
- .nl – 1.4%
- .in – 1.3%
- .ca – 1.0%
Source: W3Techs2
6. There are more than 1.5 billion websites on the web
According to Internet Live Stats, the number of websites the web is made up of has surpassed 1.5 billion websites.
However, fewer than 200 million websites, or 13.3%, are active.
The web first crossed the 1 billion websites milestone in September 2014.
Source: Internet Live Stats
Statistics for web hosting technologies
7. 89% of web hosts who use cloud hosting use multi-cloud hosting
In Flexera’s survey of over 750 respondents who are in charge of the decision making in all things related to cloud for their organizations, 89% use multi-cloud hosting.
10% use a single public cloud hosting server while 1% use a single private cloud hosting server, such as a virtual private server.
Source: Flexera
8. 73% of organizations who use multi-cloud hosting servers use a hybrid cloud hosting model
According to Flexera’s survey, the majority of companies who use multi-cloud hosting use hybrid cloud hosting.
14% use multiple public cloud servers while 2% use multiple private cloud servers.
Source: Flexera
9. 36% of companies who use hybrid cloud hosting use multiple public and multiple private servers
According to Flexera’s survey, most companies who use hybrid hosting use multiple public cloud servers and multiple private cloud servers.
23% use multiple public servers and one private server.
8% use one public server and one private server while 6% use one public server and multiple private servers.
Source: Flexera
10. 57% of companies who use multi-cloud architectures use them to keep apps siloed on different cloud servers
Most companies who use multi-cloud architectures use the technology to keep apps isolated on different cloud servers.
Here are other use cases for multi-cloud architectures:
- Apps siloed on different clouds – 57% of companies use multi-cloud architectures for this reason
- Disaster recovery/failover between clouds – 49%
- Data integration between clouds – 45%
- Workload mobility between clouds – 40%
- Individual apps span public and private clouds – 35%
- Intelligent workload placement – 29%
- Workload bursting (cloud bursting) – 27%
Source: Flexera
11. Shared hosting represents 35.2% of the web hosting services industry in terms of revenue
In Grand View Research’s report on the web hosting services industry, the company states that shared hosting has the largest market share in the industry in terms of revenue.
In this regard, shared hosting represents 35.2% of the web hosting services industry.
Source: Grand View Research
12. The dedicated hosting services industry will have a market value of $47.93 billion by 2029
According to market research, the dedicated hosting services industry was valued at $14.26 billion in 2022.
The industry will reach a market value of $47.93 billion by 2029.
The market is expected to grow at a CAGR of 18.9% between now and 2029.
North America made up half of the market in 2022. Small to medium-sized enterprises make up the majority of the market now, and its share is expected to grow by 2029.
Source: Maximize Market Research
13. 34.3% of all websites on the web use Nginx
W3Techs keeps track of usage statistics for web servers.
According to their data, 34.3% of all websites in the world use Nginx while 30.2% use Apache.
Here’s how other web servers compare:
- Nginx – 34.3% of all websites in the world use this web server
- Apache – 30.2%
- Cloudflare Server – 21.8%
- LiteSpeed – 12.9%
Source: W3Techs3
14. 43.3% of all websites in the world use WordPress
According to W3Techs’ data, out of all websites in the world, 43.3% use WordPress as a content management system (CMS).
Yet, in spite of the popularity of WordPress hosting, 31% of websites don’t use a CMS at all.
Note for Image: Data is in the gray bars
Here are other popular CMS’s:
- WordPress – 43.3% of all websites in the world use this CMS
- Shopify – 4.3%
- Wix – 2.6%
- Squarespace – 2.1%
- Joomla – 1.7%
- Drupal – 1.0%
- Adobe Systems – 1.0%
Source: W3Techs4
15. 76.4% of all websites in the world use PHP
According to W3Techs’ usage statistics for server-side languages, the vast majority of websites, or 76.4%, use PHP.
These are the most popular server-side languages, according to W3Techs’ data:
- PHP – 76.4% of all websites use this language
- ASP.NET – 6.3%
- Ruby – 5.8%
- Java – 4.8%
- JavaScript – 3.3%
- Scala – 3.0%
- Static files – 1.8%
- Python – 1.4%
- ColdFusion – 0.3%
- Perl – 0.1%
- Erlang – 0.1%
Source: W3Techs5
16. 88.6% of websites who use a web panel use Plesk
According to W3Techs’ usage statistics for web panels, 94.8% of all websites in the world do not use a web panel.
However, of those that do, 88.6% use Plesk. This represents 4.6% of all websites.
4.8% of websites who use a web panel use cPanel.
Other web panel applications have lower market shares:
- Plesk – This web panel is used by 88.6% of all websites who use a web panel
- cPanel – 4.8%
- RunCloud – 2.4%
- GridPlane – 1.3%
- Centmin Mod – 1.2%
- WordOps – 0.7%
- EasyEngine – 0.3%
Source: W3Techs6
17. 51% of companies who use cloud hosting have dedicated FinOps teams
According to Flexera’s survey, 51% of companies who use cloud hosting have a financial operations team (FinOps team) to manage all or some tasks in regards to cloud cost optimization.
20% don’t have FinOps teams at the moment but plan to add one within a year while 7% will add one within a couple of years.
20% don’t have a FinOps team at all and 2% aren’t sure.
Source: Flexera
Web host statistics
18. Amazon Web Services makes up 33.6% of the web hosting industry
According to Statista’s data, Amazon Web Services (AWS) has the largest market share among all web hosts around the world.
AWS web hosting represents 33.6% of the web hosting services market.
Its customers include Disney+, Verizon and Snapchat.
Google Cloud Platform, Google’s cloud hosting platform, has the second largest market share at 9.4%.
IONOS has a 5% market share in the web hosting industry, GoDaddy’s is 4.2% and Endurance International Group’s (EIG) is 1.3%.
Other web hosts make up the other 46.5% market share collectively but have small market shares individually.
Source: Statista
19. Amazon hosts 5.8% of all websites on the web
According to usage statistics collected by W3Techs, Amazon hosts 5.8% of all websites on the web when you include ecommerce platforms and other web hosting technologies.
Shopify hosts 4.3% of all websites while Newfold Digital Group, which is what EIG goes by now, hosts 3.7%.
These are the top web hosts by market share, according to W3Techs’ data:
- Amazon – This company hosts 5.8% of all websites
- Shopify – 4.3%
- Newfold Digital Group – 3.7%
- OVH – 3.2%
- GoDaddy Group – 2.8%
- Wix – 2.6%
- Hostinger – 2.6%
- Hetzner – 2.6%
- United Internet – 2.3%
- SiteGround – 2.1%
- Squarespace – 2.1%
- DigitalOcean Group – 2.0%
- WP Engine Group – 1.9%
- team.blue – 1.9%
- Google – 1.8%
- XServer 1.2%
- GMO Internet Group – 1.2%
- Microsoft – 1.1%
All other hosts W3Techs tracks have market shares that are lower than 1% each.
However, it includes hosts like Automattic Group (this company hosts 0.7% of all websites), Webflow (0.7%), Namecheap (0.7%), DreamHost (0.5%), Weebly (0.4%), Vultr (0.4%), A2 Hosting (0.4%), InMotion (0.3%) and Kinsta (0.3%).
Source: W3Techs7
20. AWS has a 31% market share among cloud providers
According to a study conducted by Synergy Research Group, AWS has a 31% market share among all cloud providers, which includes cloud hosting providers.
Microsoft Azure has a 24% market share.
Here’s where other notable cloud providers stand:
- AWS – This cloud provider has a 31% market share in the industry
- Microsoft Azure – 24%
- Google Cloud – 11%
- Alibaba Cloud – 4%
- Salesforce Cloud – 3%
- IBM Cloud – 2%
- Oracle – 2%
- Tencent Cloud – 2%
Source: Synergy Research Group
21. Newfold Digital Group hosts 3.7% of all websites on the web
According to W3Techs’ data, Newfold Digital Group hosts 3.7% of all websites in the world.
Newfold Digital Group is a web hosting company that owns popular shared WordPress hosts like Bluehost, HostGator and Web.com.
Other WordPress hosts with large market shares include OVHcloud (this host’s market share is 3.2%), GoDaddy Group (2.8%), Hostinger (2.6%) and SiteGround (2.1%).
WP Engine Group has the largest market share among managed WordPress hosts. This company hosts 1.9% of all websites.
Source: W3Techs7
22. The global web hosting industry spends $35.84 per employee on average
According to Statista’s research on the worldwide web hosting industry, web hosting companies spent an average of $35.84 per employee in 2023.
They spent an average of $10.24 per employee in 2016 and will spend an average of $96.47 by 2028.
Source: Statista
Web hosting uptime statistics
23. 55% of IT operators say their organizations have experienced at least one outage in the last three years
According to Uptime Institute’s latest uptime analysis, 55% of IT operators say their organizations experienced at least one web server outage in the last three years.
Fortunately, 41% of these operators’ most impactful outages had negligible impact.
Here’s how over 700 IT operators rated their biggest outages on a scale from 1 to 5 with 1 being negligible impact and 5 being severe:
- 5/Severe – Only 4% of IT operators say their biggest outage had this impact rating
- 4/Serious – 6%
- 3/Significant – 17%
- 2/Minimal – 32%
- 1/Negligible – 41%
Source: Uptime Institute
24. 52% of data center outages are caused by power failures
According to Uptime Institute’s survey of IT operators, the majority of data center outages are caused by disruptions to power.
19% are caused by cooling issues.
There are even several additional reasons why a data center may experience downtime:
- Power – 52% of data center outages originate from this aspect of web hosting
- Cooling – 19%
- Third-party provider – 9%
- IT systems (hardware and software) – 8%
- Network – 7%
- Fire or fire suppression – 3%
- Information security related – 1%
1% of outages have no known cause.
Source: Uptime Institute
25. 48% of human error-related outages are caused by data center staff members not following procedure
The majority of data center outages that are caused by human error are the result of staff members on the premises not following protocol as they were trained to do.
45% are caused by staff following the wrong procedures entirely.
Here are other causes of data center outages that are the result of human error:
- Data center staff failing to follow procedure – 48% of human error-related outages are caused by this
- Incorrect staff processes/procedures – 45%
- Installation issues – 23%
- In-service issues – 20%
- Insufficient staff – 15%
- Preventative maintenance frequency issues – 14%
- Data center design or omissions – 10%
Source: Uptime Institute
Final thoughts
Let’s wrap up what we learned in our latest collection of web hosting statistics.
For starters, although shared hosting dominates the industry in terms of revenue, cloud hosting is rapidly taking over.
The biggest evidence of this is in Amazon’s growing market share of the overall web hosting industry.
We also learned how companies are using cloud hosting with many companies using a hybrid solution that includes public and private cloud servers.
Finally, we learned which technologies are dominating the web, including PHP, Nginx and Plesk.
If Amazon doesn’t seem to be the right web hosting provider for your needs, you can find hosts that use each of these technologies in our guide on the best web hosting providers.
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