LMS For Product Marketing: Do You Need It?

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To Buy Or Not To Buy An LMS For Product Marketing

What does a Learning Management System (LMS) do for product marketing? Is it not for product training? Why use an LMS for product demonstrations and presentations when there are many other software solutions? The questions are many. Decision-makers shy away from the cost and hassles of using additional technology and its integrations with various databases. So, why do top technology consultants advise using an LMS for product marketing?

According to experts, having an LMS for product marketing and sales can help reduce costs by 30% or more. You get 1 platform that saves you the cost of holding 50+ webinars and 100+ sales demonstrations. The platform enables you to eliminate a thousand hours of reporting every year. It allows for a direct approach with customers and end users (fewer middlemen). There is better compliance and less random data from all the emails and other unstructured communication. Many marketing and sales processes are streamlined. With so many advantages, why not adopt an LMS for product marketing? Why is there so much confusion?

The costs and integration hassles are the most touted reasons. But there are other reasons, too. Few would like to speak up. So much collaboration, shared metrics, and overlapping processes confuse the different parties involved in marketing, branding, business development, sales, and customer experience. Also, if an LMS integrates different functions, how can it always maintain access rights within internal leaders? What about accountability, performance management, and alignment with integration, problem-solving, and customer journeys? Let us weigh the pros and cons.

Pros: LMS For Product Marketing

1. Outcome-Based Communication

Your understanding of customer journeys must have shown you there are substages to every stage. The desired outcome of the first interaction differs from the second, the third, and so on. Leveraging your marketing analytics and insights will enable you to create content and communication channels that best fit every substage. An LMS allows such customer journey-based, outcome-oriented communication.

2. Plug And Play Product Awareness Games

With an LMS, you can stretch innovation and imagination to its limits. Create content and interaction patterns that entertain, enchant, and hook your target customers. Planned interactions do not overwhelm people at the initial interest and consideration stage. These are individuals who are not yet prepared for 30-minute videos, 10-page eBooks, or a 1-long webinar.

3. AI-Assisted Journey Mapping

An LMS’s tracking, tracing, interlinking, and mapping features are ideal for an AI-assisted streamlined customer journey management. You can easily track at what stage an individual moves to the next stage in a buyer journey or quits and loses interest. You can also get insights into who your ideal customers are, which market segments or potential customer segments lose interest quickly, and why.

4. AI-Assisted Query-Solving

A potential buyer is never without queries. Many AI chatbots unnerve or drive away potential buyers because of the limited topics they cover. Most organizations are unaware that at least 30% of their target audience loses interest because there is no place or way to put across their particular questions. An LMS has features to overcome such problems.

5. Powerful Customer Experience Management

Rarely can an individual seek or grasp loads of information in a few interactions. An LMS allows product creators to develop interactive, ongoing engagement with potential buyers. Such a platform is ideal for respecting an individual buyer’s pace and subtly encouraging progressive steps. Using an LMS, you can leverage intelligently curated content and real-time communication through AI and human agents.

6. Quick And Easy Referral Generation

An LMS with built-in features for well-regulated link sharing and content sharing is ideal for boosting referral generation. You can innovatively use this feature by linking it with email newsletter generation, personalized social interactions, and other remarketing and referral marketing resources. The best part is a lot can be managed automatically.

7. Funnel-Based Marketing Interactions

With an LMS-integrated marketing and sales platform, you have time times more ways to fulfill customer needs at various end points. It becomes a one-stop solution for responding to various target buyer interaction needs. You can easily rope in your channel partners and meet their learning and customer engagement needs in an aligned and systematic manner.

8. Faster Lead Conversion

An LMS for product marketing allows you to reimagine your marketing and sales processes. Club all the benefits of the points mentioned in this article. You can easily visualize a faster lead conversion journey with minimal interruptions and miscommunication probabilities. Using innovation and strategic approaches, you can design paths to lead conversion that are impossible through the standard email, webinar, presentation, and follow-up methods.

9. Programs For Optimized Brand Loyalty

Fulfilled and delighted customers are the best advocates of your products. You can easily leverage an LMS product marketing platform to centralize and optimize customer onboarding, training, and certifications; social learning within an organization; and buyer-centered user communities. You can also include fun learning sessions for compliance, security checks, and usage best practices.

Alert Areas: LMS For Product Marketing

1. Accountability

Many C-suite leaders have found shared accountability for multiple teams tricky. You must go beyond prior KPI-making approaches when many teams use one platform.

2. Pricing Models

An LMS has many pricing models. Key factors influencing LMS costs include features and customization, the number and type of users, and hosting choices. Visualizing everything in advance is often complex.

3. Integrations

It is not the integration with different enterprise systems that is most challenging; it is the management of various matters like compliance, access control, and information security when integrating systems.

4. Security And Incident Management

Many companies using an LMS for product marketing and sales invest in a new team for security and incident management as they need to deal with thousands of interactions in a month.

5. Error Management

Planning an error management system becomes necessary when you manage many content pieces and interactions. You might need to implement AI-assisted error prevention measures as well.

Summing Up

Your products might compete with hundreds in the market. In such scenarios, this year’s product marketing requires a different approach than last year’s. Using an LMS for product marketing is worth considering in order to evolve from slower-paced marketing and sales to a more responsive, engaging process.

LMS For Product Marketing: Do You Need It?