Office of the Commissioner of Insurance: Celebrates the start of 2025 open enrollment period on HealthCare.gov

Madison, Wis. — Beginning November 1, residents in nearly every county across Wisconsin will have the opportunity to choose from at least three different health insurance carriers on HealthCare.gov. Wisconsin has one of the most competitive individual health insurance markets in the nation with fifteen insurers participating in plan year 2025. An interactive map of health insurers available by county can be found here.

“Wisconsin’s competitive market has made it possible for hundreds of thousands of residents to access high quality health coverage,” said Commissioner Nathan Houdek. “The Inflation Reduction Act also extended cost savings making health insurance coverage accessible for more individuals and families. Last year, 89% of Wisconsinites who enrolled in a plan on HealthCare.gov qualified for the extended cost savings.”

Of those Wisconsinites who qualified for a premium tax credit last year, the average person saved $573.11 on their monthly premiums.

The bipartisan Wisconsin Healthcare Stability Plan (WIHSP) has also helped keep rates low for consumers every year since its implementation. In 2022, rates were 14.5% lower and in 2023, rates were 13.7% lower than they would have been without WIHSP.

Rates on HealthCare.gov would have increased by 19.5% for the 2025 plan year, based on a weighted average. Thanks to WIHSP, rates on the individual health insurance market in Wisconsin will instead increase by a weighted average of 8.2% for the 2025 plan year.

Visit WisCovered.com to learn about coverage options before the 2025 Open Enrollment period opens on November 1. WisCovered.com is the result of a public-private partnership created by Governor Tony Evers in 2019 to help make sure every Wisconsinite has access to affordable health insurance. Consumers are also encouraged to speak with a licensed insurance agent or broker, or call 2-1-1 to get connected with a navigator to learn more.