Haley Voters For Harris (HV4H) today announced the next and most important phase of its campaign. National Campaign Director, Craig Snyder, said, “we are rolling out a significant seven figure digital advertising effort, emphasizing the “blue wall” states of Pennsylvania, Michigan, and Wisconsin, but also reaching key Sun Belt swing states of North Carolina, Arizona, Nevada and Georgia.”
Snyder continued, “targeting center-right voters, both directly and geographically, we are delivering messages and messengers we have vigorously tested and proven to impact voter choice, reaching a potentially decisive group of Republicans and independents who voted for Haley in the primaries, and other likeminded voters, and providing them a positive case, delivered by trustworthy fellow conservative voters, to choose Vice President Harris.”
Combining the right messages, the right messengers and a targeted audience, Haley Voters For Harris believes it will grow the community of center-right voters who vote for Harris beyond the number of such voters who voted for President Biden in his winning coalition of 2020 in these crucial swing states. Snyder said, “We believe our messaging will be an important factor in 25-40 percent of Haley voters and likeminded voters joining a broad, big-tent coalition to elect Harris.”
“Kamala Harris has governed and campaigned as a tough-on-crime prosecutor, committed to border security, a gun owner, a tough leader that stands up to dictators, and a pragmatic capitalist committed to serve all Americans, not only a factional base of voters.”
“The growing coalition of American patriots who are urging voters to create this win for Harris, something unimaginable just a few years ago — including Dick and Liz Cheney, and Adam Kinzinger and Geoff Duncan— is a bridge the American majority can cross together to renew the civility of American politics and the effectiveness of American governance, following the wisdom of Lincoln that leaders need not compromise principle in order to practice the principle of compromise.”
Haley Voters For for Harris today released samples of the types of advertising it will be deploying. These can be viewed with the links below.
“Divided Mash-up”: https://youtu.be/pEqBd7rHTg4
“Explainer”: https://youtu.be/U6IUtrw0EAo
“Kyle on Tariffs”: https://youtu.be/YHYM85mYDzo
“Carol on Economy and Red Tape”: https://youtu.be/-Sl1YvglXkU
These messages are a powerful counterweight for center-right voters to the “eating cats and dogs” misinformation being proffered by Trump and his MAGA allies. Our ads use actual facts to show that Harris is the more fiscally disciplined candidate, supports tax cuts for middle class families, and that a likely Republican Senate will provide checks and balances.
HV4H messages scored with large test audiences among the highest in impact on voter choice of any ads similarly tested in this campaign.
They will now be deployed at scale to reach a universe of center-right voters across the apps and websites that they most frequently use. Snyder said, “We are leveraging a combination of data like party registration and turnout records, as well as consumer data, including information about voters’ subscription services and purchases, to identify moderate Republicans and independents. We will aim, using facts and common sense arguments, to persuade voters that are done with Donald Trump to vote for Kamala Harris.”
HV4H will target the right voters by serving digital video advertising to the target voters in swing states across the apps and websites that they visit as a part of their daily routines, including streaming apps, like Max, social media sites like Facebook and Instagram, and gaming sites where users watch advertisements in order to advance.
For more information, please contact info@haleyvotersforharris.org.
Source link
