Qualtrics Pricing Plans And Costs 2025
About Qualtrics XM
Qualtrics XM (Experience Management) is a powerful platform that helps businesses truly understand and improve how people—customers and employees—experience their brand. This means that it gathers feedback in real time and improves your practices accordingly. Whether it’s about your customers, employees, or even products and services, there is a Qualtrics pricing plan out there to help you make smarter decisions.
What makes it unique? The platform uses technologies like AI and Machine Learning (ML) to analyze data and uncover trends you might miss otherwise. That means you have the chance to address the things that really matter to your audience, predict customer needs, and create a working environment that your employees will love.
What’s Inside This Guide…
What Is The Use Of Qualtrics XM?
Qualtrics XM is the perfect tool if you want to truly understand your customers, employees, and even your own brand. It’s all about giving you the resources to create better experiences. For example, if you want to know how your customers feel about your business’s product or service, you can purchase one of the Qualtrics pricing plans that suit you and send surveys, track customer satisfaction, and see what’s working and what’s not. Similarly, if you want to track employee data, the platform allows you to measure employee engagement, identify areas for growth, and ensure your team feels valued and supported.
And if you’re worried about how you will make sense of all this data, rest assured because Qualtrics does it for you. With advanced analytics and AI, you can spot patterns, predict behaviors, and even act automatically when something needs attention. From boosting customer satisfaction and improving workplace culture to polishing your brand’s image, Qualtrics XM is exactly what you need to create the best experiences.
Latest Qualtrics XM Pricing: Quick Overview
- Flexible Qualtrics Pricing Plans
Qualtrics offers a variety of pricing plans based on your business size and needs, so you pay for what you really use.
Pricing is adjusted based on the features you want, such as advanced analytics, survey tools, or customer experience management.
Larger organizations can go for enterprise solutions tailored to their scale and goals.
- Contact For Pricing (Personalized)
The exact pricing isn’t listed on their website. Contact Qualtrics for a personalized offer based on your specific needs.
Test the platform before purchasing a Qualtrics pricing plan.
Qualtrics XM Pricing Comparison
| Plan | Key Features | Pricing |
| Frontline Digital | Real-time feedback, digital experience analytics, and customer journey optimization. | Based on digital interactions. |
| Frontline Care | Customer analytics and quality management software. | Based on customer care interactions. |
| Frontline Locations | Reputation management software and Frontline Locations assist. | Based on business location interactions. |
| People Engage | Employee pulse survey software and manager assist. | Based on employee count. |
| People Lifecycle | Employee lifecycle, candidate experience management, and predictive analytics. | Based on employee count (with the option to add coverage). |
| People Analytics | Employee listening, HR analytics, and attrition drivers. | Based on employee count (with the option to add coverage). |
| Strategic Research | Quantitative and qualitative research, and audience and panel management. | Based on interactions. |
| Strategic UX | UX research, usability testing, and concept testing. | Based on user interactions. |
| Strategic Brand | Brand health tracking and conversational brand analytics. | Based on brand interactions. |
- Frontline Digital pricing: Based on digital interactions (e.g., survey responses).
- Frontline Care pricing: Based on customer care interactions (survey responses, call records, chat conversations, and emails).
- Frontline Locations pricing: Based on business location interactions (survey responses and online reviews).
- People Engage pricing: Based on employee count.
- People Lifecycle pricing: Based on employee count, but you can also add coverage for 360 Development (partially or fully).
- People Analytics pricing: Based on employee count, with the option to add coverage for high-use organizations.
- Strategic Research pricing: Based on interactions (survey responses and minutes of video feedback).
- Strategic UX pricing: Based on user interactions (survey responses and minutes of qualitative feedback).
- Strategic Brand pricing: Based on brand interactions (brand tracking responses and social mentions).
Free Survey Maker Tool
Qualtrics XM offers a free option for those who want to gather feedback by creating surveys but don’t want to commit to a paid plan just yet.
Features
- Unlimited use of the survey tool.
- No need for a credit card.
- Your account doesn’t expire.
- More than 50 templates are available to create your survey.
- Up to 500 responses.
- Choose among 8 question types.
- You can have up to 3 active surveys with 30 questions each.
XM For Customer Experience
Frontline Digital
The Frontline Digital plan helps you gather and analyze data (numbers, opinions, and behaviors) to really understand how customers experience their journey with your brand from start to finish. Therefore, you can easily and without extra cost improve and optimize digital experiences.
Features Of Frontline Digital
- Real-time feedback from your website or app: Analyze data from every single customer interaction on your website or app and gain insights to drive conversions and increase revenue.
- Digital experience analytics: Monitor every customer interaction and act based on it, always protecting customer privacy.
- Customer journey optimization: Find out what’s stopping customers from reaching their journey goals and help them achieve them.
- Employee enablement: Equip your team with actionable insights and training to address customer issues effectively.
Frontline Care
The Frontline Care pricing plan allows you to decide how to allocate resources better and enhance care journeys, thus improving productivity, increasing customer satisfaction, and lowering risks.
Features Of Frontline Care
- Customer analytics software: It goes through every call, mention, post, chat, text, and email to find out what’s causing customer frustration, sharing real-time insights with all teams in your organization.
- Quality management software: This AI-powered solution keeps track of every interaction in real time, so you can see how each customer service agent is doing.
- Agent productivity and agent assist: Powered by AI, it offers customer service agents training materials and tools to deliver a top-quality customer experience.
Frontline Locations
This plan is perfect for location-based businesses like hospitals, restaurants, hotels, automotive, retail, and oil and gas. It offers your teams valuable data so they can handle customer requests more efficiently and overcome every possible challenge.
Features Of Frontline Locations
- Reputation management software: Monitor your online reputation and manage it effectively.
- Frontline locations assist: Gather and understand insights about each location, helping your teams create experiences that truly connect with customers in every store or facility.
- Location feedback analytics: See how each team in your locations performs and how satisfied customers are.
XM For Employee Experience
People Engage
The People Engage pricing plan gives you all the resources to train your managers so they can improve employee engagement and productivity across all levels.
Features Of People Engage
- Employee pulse survey software: Get quick feedback on how your employees feel about the workplace and what they value most.
- Manager Assist: With the help of AI, managers get recommendations to tackle employee issues and offer the best experience possible.
- Employee research: Get DEI solutions and insights on how to drive change.
People Lifecycle
This pricing plan is all about helping your team grow and keeping them engaged through a great employee experience and plenty of development opportunities in every step of their employee lifecycle.
Features Of People Lifecycle
- Employee lifecycle: From onboarding to offboarding, get resources and tools to help employees get the best experience while working with you.
- Candidate experience management: Learn how to attract the best candidates, increase candidate conversion rates, and improve interview processes.
- 360 Development: Employees get feedback from managers, peers, and customers.
- Predictive analytics: Predict employee behaviors and issues and solve them on time.
People Analytics
The People Analytics pricing plan is the ideal opportunity to use gathered data to make informed decisions about your teams and bring value both to them and the company as a whole.
Features Of People Analytics
- Employee listening: With sentiment analysis tools, HR pros know exactly what’s happening among team members, what they think, and what they need from the workplace.
- HR analytics: Combine data from every level of experience (customer or employee), find connections, and know how to keep everyone satisfied.
- Attrition drivers: See what might cause employee dissatisfaction and use AI to make better decisions about your workforce.
- Action planning: Turn feedback into action and empower managers and team leaders with tools to make impactful changes.
XM For Strategy And Research
Strategic Research
This pricing plan is ideal if you want to speed up your research easily, get better insights, and cut down on outsourcing spending.
Features Of Strategic Research
- Quantitative and qualitative research: Explore the human stories behind the numbers in your data to understand how people feel, what they care about, and how you can help them.
- Audience and panel management: Access your own panel of customer profiles and use their feedback to make decisions.
- Research management: Get faster insights with an AI-powered repository that accesses all your research and offers new insights constantly.
Strategic UX
The Strategic UX pricing plan offers a platform that makes it easy to gather data, whether you’re connecting with people remotely or asynchronously. It also helps you in the recruitment process and lets participants share their thoughts.
Features Of Strategic UX
- UX research: Use tailored research methods to gather valuable UX insights at every stage of product development. This included quantitative research with qualitative tools like video feedback and user interviews.
- Usability testing: You can gather feedback through usability tests to identify problems, validate design decisions, speed up the product development process, and increase customer satisfaction.
- Concept testing: To create more successful products, test every aspect of your product concept, from features and branding to messaging.
Strategic Brand
Who wouldn’t like to increase their brand’s ROI? The Strategic Brand pricing plan lets you do just that by understanding your brand’s health, taking the right steps to foster growth, and creating a strong brand strategy without complicated metrics.
Features Of Strategic Brand
- Brand health tracking: Get a real-time view of what’s influencing your brand and marketplace success. Also, utilize the brand tracker system to turn data into reports quickly, thus taking immediate action when needed.
- Conversational brand analytics: Monitor people’s opinions about your brand, their loyalty, and their wants with the help of AI. This way, you can easily identify and prioritize the latest trends, risks, and opportunities that your customers are sharing on social media, in online reviews, or during customer service chats.
- Sample planning and management: Leverage your own sample of respondents to cut down on research costs. This will allow you to get more timely insights with real-time response delivery and higher response rates, as it’s your own audience of respondents.
Qualtrics XM Pricing Plans FAQ
Qualtrics is pretty user-friendly, especially considering how advanced its features are. Whether you’ve just started using survey platforms or you’re experienced, the interface is easy enough to help you get working quickly. The drag-and-drop builder allows you to easily design surveys and create custom experiences without needing technical skills.
Additionally, there are lots of tutorials and support resources available, so if you’re unsure about a feature, you can usually find a guide to help. Plus, if you get stuck, their customer service team is responsive and helpful. And if you’re worried about understanding the more advanced features, know that once you get familiar with the basics, it becomes much easier to navigate.
Qualtrics is a platform for gathering data, analyzing it, and making informed decisions based on that. Whether you’re working on customer satisfaction, market research, employee engagement, or even want to create a survey for a school or college project, Qualtrics can help.
One of its main uses is creating and distributing surveys. You can design anything from simple polls to complex surveys, making it perfect for any research needs. Additionally, it offers real-time analytics so you can interpret results quickly, and with its reporting tools, you can share your findings with others. You can also use Qualtrics to manage customer experience, employee engagement surveys, and market research.
Qualtrics offers different payment options depending on your needs. Qualtrics’ subscription-based pricing model is typically paid annually. You can choose from various packages based on your organization’s size and the features you need.
The exact pricing can vary depending on the service and features, as Qualtrics offers custom-priced packages for different industries, such as education, healthcare, or business. You can also contact Qualtrics directly to get a custom offer that matches your needs. They accept payment through credit card, and for larger enterprises, invoicing options are available.
Qualtrics offers numerous benefits for businesses and individuals. One big plus is its ability to help you make data-driven decisions. Whether you’re using it for researching customer behavior, measuring employee engagement, or analyzing customer satisfaction, Qualtrics allows you to collect feedback that you can actually act on.
Moreover, with Qualtrics, you can create custom surveys and automate your data collection process. This helps you save time while providing valuable insights essential for improving customer experience. It’s also ideal because it supports various industries, from marketing and sales to healthcare and education.
Yes, it is possible to get a discount on Qualtrics pricing, but it depends on a few factors. First off, Qualtrics offers custom pricing plans based on the services and features your business requires. That means if you are a new customer or have specific needs, there may be opportunities to negotiate for a better price, especially if you sign up for a longer-term contract.
Additionally, if your business purchases multiple licenses or services (like adding employee or customer experience management tools), you may be able to create discounted bundles. Larger enterprises might have more flexibility when it comes to pricing, as well. Qualtrics also occasionally provides promotions or special offers, so when you contact their sales team, ask about any available discounts.
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