NFT Tech Partners with Sony’s Hawk-Eye Innovations to Strengthen Foothold in Sports NFTs

VANCOUVER, British Columbia–(BUSINESS WIRE)–NFT Technologies Inc. (NEO: NFT) (the “Company” or “NFT Tech”), a leading technology company mainstreaming decentralized ownership, NFTs and the metaverse for public markets, announced today its partnership with Sony’s Hawk-Eye Innovations to connect live sports data to the massive potential of the sports NFT market.

Sony’s Hawk-Eye Innovations offers best-in-class officiating, broadcast and digital solutions to the sports world. NFT Tech, which was a pioneer in connecting live sports data and sport NFTs through their Cannes Lion award-winning work on the Australian Open AO Artball, is excited to partner with Hawk-Eye in what some are calling the future of sports.

Sony is the largest technology and media company in Japan with more than US$80B in revenue, with gaming and network services accounting for US$24B. Through its subsidiary Hawk-Eye Innovations, Sony Sports is exploring blockchain technology and its ability to connect fans with each other and their favourite teams in unprecedented ways.

“Sport Leagues worldwide are constantly looking for ways to increase viewership and connect deeper with fans,” said Adam De Cata, NFT Tech CEO. “Fantasy sports is extremely popular and acts as a huge viewership increase, encouraging the middle segment of fans to stay engaged during the regular season. We’re excited to be joined by Sony as we pioneer unique blockchain use cases for the sporting and entertainment industry.”

Fantasy sports is a fast-growing industry. Over sixty million people play yearly – and experts expect the industry to be worth $50B a year by 2028. Hawk-Eye’s services are currently used in over 20 sports, and, apart from ball sports, they are being used in athletics, horse-racing, and even motorsports. Ball tracking has started to be used for strategy analysis and scouting, and multi-angle viewing for matches shown on television and in videos is also under consideration, making it clear that the possibilities for Hawk-Eye are growing.

“At NFT Tech, our mission is to help the next billion users onboard to web3. We believe entertainment and sporting will be a major avenue for this adoption, and couldn’t be more excited. This opportunity allows us to engage with a huge swath of fans worldwide, leveraging this pivotal moment in NFT history. It’s our opportunity to showcase the power of the blockchain and onboard the next billion users into the space.”

About NFT Tech

NFT Tech works to develop infrastructure, assets, real estate and IP in the metaverse, build and generate revenue from P2E and M2E games, and bring insights and benefits to the public markets. By bridging the gap between traditional capital markets and the Web3 space, NFT Tech is mainstreaming decentralized ownership, NFTs, and the metaverse. Current projects include founding the GOAT Guild and Fuku.

About Hawk-Eye Innovations

Hawk-Eye Innovations forms a key part of the Sony Sports business with a shared mission to deliver best-in-class officiating, broadcast and digital solutions to the sports world. Through the Sony family we open doors to much wider capabilities, helping customers to realise new opportunities and bringing to life experiences that could only previously be imagined. We work closely alongside sister company Pulselive to create compelling digital experiences that put more control into the hands of the fans.

Learn more at pulselive.com

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Cautionary Note on Forward-Looking Information

This press release contains certain forward-looking statements within the meaning of applicable securities laws with respect to the Company. These forward-looking statements generally are identified by words such as “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” and similar expressions. Forward-looking statements in this press release include statements relating to completion of the agreement with Hawk-Eye Innovations, closing date thereof; benefits realized from the deal; expansion of the Company’s NFT developments and product offerings; potential benefits and demands for direct-to-consumer NFT projects; potential benefits, development and acceptance of web3 and related applications; continued employment of Run It Wild employees and the value of their experience; plans for accelerating growth; and the continued public acceptance of NFTs. Although the Company believes that the expectations and assumptions on which such forward-looking statements and information are based are reasonable, undue reliance should not be placed on the forward-looking statements and information because the Company can give no assurance that they will prove to be correct. Since forward-looking statements and information address future events and conditions, by their very nature they involve inherent risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release including, without limitation, the risk factors described in the Prospectus. Readers are cautioned that the foregoing list of factors is not exhaustive. The forward-looking statements included in this news release are expressly qualified by this cautionary statement. The forward-looking statements and information contained in this news release are made as of the date hereof and the Company undertakes no obligation to update publicly or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise, unless so required by applicable laws.

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